The Miami Herald is the most credible news and advertising source in South Florida. The newspaper, established in 1903, has earned 24 Pulitzer Prizes. Serving a diverse region with a large Hispanic population, Miami and South Florida are hemispheric headquarters for major companies, international trade, banking, and tourism. The Miami-Ft. Lauderdale DMA represents 23% of Florida’s population. Miami-Dade County boasts the highest population and consumer spending in the Southeastern U.S.